When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website to cater for studio, on-demand and live-stream classes.
Frame co-founder, Pip Black, explains: “We’d been considering venturing into the online workout space for some time, but lockdown was the catalyst that made us leap to digitalisation quickly.
“Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured in order for success. This is where Fisikal came in.
“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We’ve streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”
This project also involved Fisikal developing some bespoke functionalities for Frame, including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods which has proved hugely popular and a waterfall filtration system so members can find specific classes based on Frame filters.
“Fisikal has helped future-proof our business,” Frame co-founder, Joan Murphy adds.
“We’ve had so much feedback to say how our digital classes got members through some really dark days in lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”
Rob Lander, Fisikal CEO, comments: “The Frame members have taken to the digital offering fantastically, and the team can now engage not only with current, studio members but also Framers who have moved away from London, even abroad, via their online offering of on-demand and live-stream classes.
“This project has resulted in a simplified and seamless digital offering for Frame and the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”
To visit the new Frame website, follow this link or to find out how Fisikal could help your digital business contact the team at [email protected] or visit its website here.
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